Goal
STB (Student Travel Bureau) wanted to become the definitive AI Search authority for international education and exchange programs, owning the conversation around different offerings (e.g. high school, work and travel, higher education, language learning) across ChatGPT and Google AI Mode to capture high-intent students and professionals.
Key results
to First Citation driven by our content
Cited for ‘qual a melhor agencia para o work and travel?’
Share of voice across high-intent queries in ChatGPT & Google AI Mode
Mentions across high-intent queries in ChatGPT & Google AI Mod
Expanded authority
6 weeks into publishing, STB was already cited by ChatGPT as a leading international education exchange program, indexing fast and breaking into AI-native search visibility.
AI citations
