Arco
Goal
Geekie, Arco's brand for hybrid, smart teaching materials, wanted to become the #1 AI Search authority in K-12 education in Brazil by owning the edtech conversation around the term ‘material didático inteligente’ across AI search and organic traffic.
Key Results
475
Unique Prompt Citations on Google AI Mode
1,5
AI citations in ChatGPT & Google AI Mode
25%
Share of bot visits across 141 pages
22%
more impressions in 28 days (GSC)
Key results
Unique Prompt Citations on Google AI Mode
AI citations in ChatGPT & Google AI Mode
Share of bot visits across 141 pages
more impressions in 28 days (GSC)
Domain Lift (GSC)
Achieved +22% impressions and +25% clicks in 28 days (581K → 706K; 16.4K → 20.6K), with position improving 6.2 → 5.6.
Domain Lift (Google Search Console, GSC)
Achieved +22% impressions and +25% clicks in 28 days, with a 9.8% improvement in average page position.
Cluster Authority & AI Search Wins
Geekie now appears consistently on ChatGPT, Google AI Mode, and Perplexity for key high-volume and high-intent queries, such as ‘material didático inteligente’ and ‘tecnologia para escolas’, with multiple #1 placements.
Cluster Authority
Frequent citations across core education-tech guides show rising authority in tech-powered school performance topics.
