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Education

STB Intercâmbio became the #1 AI Search pick for ‘work and travel’ in Brazil

How STB Intercâmbio (Student Travel Bureau) became the definitive AI Search authority for international education and exchange programs across ChatGPT and Google AI Mode.

3 weeksTo first citation driven by our content
#1Cited for ‘qual a melhor agência para o work and travel?’
30%Share of voice across high-intent queries in ChatGPT & Google AI Mode
150+Mentions across high-intent queries in ChatGPT & Google AI Mode

Goal

STB Intercâmbio (Student Travel Bureau) wanted to become the definitive AI Search authority for international education and exchange programs — owning the conversation around offerings like high school, work and travel, higher education, and language learning across ChatGPT and Google AI Mode to capture high-intent students and professionals.

Outcome

Expanded authority

Six weeks into publishing, STB was already cited by ChatGPT as a leading international education exchange program — indexing fast and breaking into AI-native search visibility.

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